"We are using AI to unlock the full potential of our talent"

“Rather than reducing headcount, we are rethinking how roles can evolve,” said Karin Amsili, HR Director at IVIX. “AI supports us by handling repetitive or manual tasks, particularly in areas like recruiting and operations. For example, it assists with initial resume screening, automates routine workflows, and helps draft communications. This allows our teams to concentrate on more strategic, creative, and impactful work.”

Amsili joined CTech as part of its new series, HR in the AI Era, which explores artificial intelligence's impact on the workplace. “The result is not fewer people but more empowered people, equipped with better tools, a stronger focus, and greater opportunities to lead and innovate. We are investing in reskilling and upskilling across the organization and now view AI fluency or adaptability as a key competency in every new hire,” she added.

Karin Amsili, IVIX.

“At IVIX, we are not replacing talent with AI. We are using AI to unlock the full potential of our talent.”

You can read the entire interview below.

Company name: IVIX
Name and title: Karin Amsili, HR Director
Names of founders and upper management: Doron Passov and Matan Fattal
Year of founding: 2020
Investment stage: Round A
Total investment to date: $25M
Field of activity: Fintech
Number of employees: 47
Office location: Tel Aviv
Number of open positions: 14

On a scale of 1-10, how much does the AI revolution disrupt your company operation in general, and the HR department specifically?

10.

At IVIX, AI is foundational to how we operate. As an AI-native company, every department, including HR, Product, Sales, Marketing, and Engineering, actively uses AI tools to increase productivity and drive innovation.

In HR, AI streamlines recruitment, enhances onboarding, and supports employee development. We are constantly exploring new tools, driven by a strong belief in their impact and a healthy fear of missing out on advancements that can make our teams more effective.

HR also plays a strategic role in enabling adoption across the organization. We help identify the right tools, support implementation, and monitor their impact on performance and capacity. At the same time, we ensure that AI enhances rather than replaces human creativity, judgment, and decision-making.

At IVIX, we see AI as a partner that empowers people. We are building a future where humans and AI collaborate to achieve more, and we are already putting that future into practice.

What interesting AI tools do you and your staff use in employee management/recruitment?

We use a range of AI tools to enhance employee management and recruitment. ChatGPT plays a central role in our HR workflows, supporting everything from drafting job descriptions and structuring interview questions to improving internal communication. It helps us move faster, communicate more clearly, and make better hiring decisions.

Additionally, we use Notion AI across the company to build and maintain a dynamic, AI-supported knowledge base. This platform is a key part of onboarding and cross-functional collaboration, allowing us to streamline documentation and ensure that critical information is always accessible and up to date.

In which roles or tasks within your company has AI already begun to replace human labor (if at all)?

AI has not replaced human labor at IVIX. Instead, it is enhancing how we work by accelerating decision-making, improving quality, and helping us focus on what matters most. We see AI as an enabler, not a substitute.

Rather than reducing headcount, we are rethinking how roles can evolve. AI supports us by handling repetitive or manual tasks, particularly in areas like recruiting and operations. For example, it assists with initial resume screening, automates routine workflows, and helps draft communications. This allows our teams to concentrate on more strategic, creative, and impactful work.

The result is not fewer people but more empowered people, equipped with better tools, a stronger focus, and greater opportunities to lead and innovate. We are investing in reskilling and upskilling across the organization and now view AI fluency or adaptability as a key competency in every new hire.

At IVIX, we are not replacing talent with AI. We are using AI to unlock the full potential of our talent.

What are the two major challenges you are coping with these days?

One of our biggest challenges is recruiting top talent while scaling rapidly. As IVIX grows, the need for exceptional people across multiple disciplines intensifies—and so does the competition for that talent. We’re constantly working to refine our hiring strategies to attract the right candidates while ensuring a smooth, high-quality candidate experience.

At the same time, we’re adapting our internal HR processes, tools, and infrastructure to keep pace with our evolving structure. That includes everything from onboarding and performance management to communication flows, team development, and organizational culture. Balancing speed and scale with quality and consistency is an ongoing effort—and a critical part of supporting the company’s long-term success

Have you experienced workforce-related challenges due to the war, and are you still feeling the impact of the security situation on your human resources?

We have not experienced significant workforce-related challenges due to the war. Our team has demonstrated exceptional resilience and focus. For many, work has provided a sense of purpose, structure, and stability during uncertain times, and engagement across the company has remained consistently high.

We did have several team members called to reserve duty, and others with close family members directly affected. We’ve supported them with empathy, flexibility, and any accommodations needed to help them balance personal and professional responsibilities.

We feel incredibly fortunate to work with such dedicated, mission-driven individuals. Their strength and commitment, both professionally and personally, continue to inspire and unite our team.

Have you made changes to your workforce following the increased use of AI tools, both in terms of headcount and internal shifts between departments?

The use of AI tools has not led to a reduction in headcount or major shifts between departments. Our focus has been on increasing impact with the same resources by equipping our teams with the right tools, mindset, and focus. We view AI as a way to elevate our workforce, not replace it.

To support our growing investment in AI, we recently established a dedicated AI team focused on integrating advanced technologies into our product and operations. Rather than downsizing, we are expanding—actively hiring for new roles in data engineering, machine learning, and AI product management.

We believe that by helping our people automate repetitive tasks and focus on more strategic work, we can significantly increase the value each team member contributes, while also enhancing job satisfaction.

How does the global market uncertainty affect your workforce, in terms of employee numbers or departmental reallocations? Are you scaling your workforce up or down in different regions around the world?

Fortunately, the current global market uncertainty has not impacted our workforce. On the contrary, we’re in a period of rapid growth and are actively expanding our team across multiple regions.

Do you estimate that in 2025–2026 you will increase or decrease the number of personnel? Explain why.

We expect to double our workforce by the end of 2025, driven by the significant contracts we’ve secured as well as increasing global demand for our solution. This demand is in part driven by AI: we not only use AI tools within IVIX, we also produce and sell advanced AI-driven solutions, which in turn help our clients to streamline their workflows and elevate their workforce on a large scale. In this way, we are helping to drive the AI revolution among customers around the world.