Glispa Buys Online Advertising Startup JustAd
JustAd offers a platform for creating, publishing and analyzing interactive ads
Hagar Ravet | 11:57, 12.09.17
Mobile ad tech company Glispa Global Group, owned by major shareholder Teddy Sagi through Market Tech Holding Ltd., bought tech platform JustAd for an undisclosed sum, the companies announced Monday.
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Headquartered in Berlin, Glispa provides technology-based services to global advertisers, app developers and publishers. Employing over 260 people, the company has additional offices in Beijing, San Francisco, Tel Aviv, Athens and São Paulo.
“Playable and interactive ads hold a huge amount of promise, but the technical difficulty involved in creating them has limited their use so far. JustAd’s technology solves this problem, and democratizes this process for brands of all sizes,” said Itamar Benedy, Glispa CEO.