Event Marketing Startup Bizzabo Raises $15 Million

 Event technology startup Bizzabo announced on Wednesday a $15 million investment round led by San Francisco-based investment firm Pilot Growth Equity. John DeLoche, co-founder and managing director of Pilot Growth, will join Bizzabo’s board of directors, the company announced.

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Bizzabo raised $30 million to date. The company said it will use the money to promote the development of new products and double its staff in 2018. According to Linkedin data, the company currently employs 70 people.

Founded in 2011 and operating out of offices in New York and Tel Aviv, Bizzabo developed an online service that offers corporations, publishers, agencies and event planners tools to plan, manage and market events. Companies including WeWork, HubSpot, GitHub, Rakuten and Etihad Airways have used the company’s services, Bizzabo said.

“We believe that events, when approached the right way, are the most effective channel to build strong relationships and help organizations grow,” co-founder and CEO of Bizzabo Eran Ben-Shushan said in a statement.