Softbank Leads $120 Million Investment in AI-Based Insurance Company Lemonade
New York-based Lemonade offers property and casualty insurance policies in the U.S. through dedicated apps
For daily updates, subscribe to our newsletter by clicking here.Lemonade’s existing investors also participated in the round, including Google Ventures, Menlo Park, California-based Sequoia Capital and Thrive Capital, led by managing partner Joshua Kushner. Lemonade previously raised $60 million in total equity funding.
Established in 2015, Lemonade offers property and casualty insurance policies in eight U.S. states and is licensed in 17 more, charging a flat monthly rate of $5 for renters and $25 for homeowners. The company's business model bypasses traditional insurance brokers and instead relies on bots and machine learning technology to connect with customers, who can contact the company through its website or dedicated apps.Lemonade is also certified as a B-type corporation, meaning a for-profit company that meets specific standards of social and environmental performance, accountability, and transparency. Once a year, the company donates a portion of its unclaimed money to charities chosen by its customers. “By combining big data and artificial intelligence with a seamless user experience, Lemonade is truly revolutionizing the insurance industry,” said Mr. Thevenon in a statement. “Softbank has no interest in companies that want to grow slowly,” Shai Wininger, Lemonade's president and Co-founder, said in an interview with Calcalist. “They’re firm believers in making aggressive moves, racing ahead and using AI to transform entire industries, and that’s exactly what we do. An advanced-stage company like Lemonade doesn’t need investors to navigate the industry anymore or to build the company. The involvement of a company like Softbank is an advantage since it can drive new partnerships.” However, he added, Lemonade would not enter an agreement that will bind the company in any way.