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Ford and Iveco Partner Up with Next-Generation Wheel Company

Ford and Iveco Partner Up with Next-Generation Wheel Company

Israel-based Softwheel develops wheels with built-in suspension and it is increasingly drawing the attention of the automotive industry

Tomer Hadar | 12:44  20.06.2018
Softwheel Ltd., an Israel-based startup that develops wheels with built-in suspension, is involved in two major electric vehicle projects, according to people with knowledge of the partnerships.

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Softwheel is collaborating with Ford on a new electric sedan and with Italian industrial manufacturer IVECO S.p.A. on an electric truck.

Softwheel. Photo: PR Softwheel. Photo: PR Softwheel. Photo: PR
The seven-year-old startup has two other known automotive partnerships. Last year, Softwheel inked a deal for an investment from NSK Ltd., an auto parts maker in Japan. Then, two months ago, Calcalist reported that Canada’s Linamar Corporation would set up a production line for Softwheel products.

Softwheel started with a focus on developing wheels for bicycles and wheelchairs. The innovation lies in replacing the spokes of a wheel with shock absorbers, which Softwheel says is more comfortable and efficient than traditional designs.

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The firm’s CEO told Calcalist in an interview in April that the company “want(s) to make the jump to automotive.” Softwheel declined to comment for this story.
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