Customer Engagement Company Totango Buys Machine Learning Company Personity.ai

Enterprise Customer Services Company Totango has acquired Jerusalem-based machine learning company Personity.ai, Totango co-founder and CEO Guy Girpaz announced in a blog post Thursday. The financial terms of the deal weren’t disclosed.

Headquartered in San Mateo, California, with a research and development center in Israel, Totango offers technology for monitoring customer-centric data such as frequency and pattern of use to flag potential issues, enabling enterprises to learn their churn rate. Headquartered in Jerusalem, Personity.ai deduces the personality and preferences of users based on their digital footprint. Personity.ai’s team will join Tatango’s product and engineering teams.

Totango co-founder and CEO Guy Nirpaz. Photo: Jason Henry