E-commerce Startup Bllush Raises $1.2 Million

Tel Aviv-based e-commerce startup Bllush Visuals Ltd. announced Monday a $1.2 million Seed round led by Moscow-based Leta Capital. Bllush developed a software that matches fashion and design e-commerce brands with product images sourced from a pool of user-generated photos. The company was founded in 2016 by Nitzan Gal, Tomer Dean, and Peleg Aran as part of the Zell Entrepreneurship Program at Israel's Interdisciplinary Center (IDC) Herzliya. Bllush employs 10 people, and reports German e-commerce sites Zalando and Otto Group as customers.