Video Marketing Company Eyeview Raises $20 Million in Equity and Debt Financing

New York-headquartered video marketing company Eyeview LLC has raised $20 million in a combination of equity and debt financing, the company announced Thursday. Eyeview intends to use the funding to develop its product and hire more people.

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Founded in 2007 by Israeli entrepreneurs Oren Harnevo and Gal Barnea, Eyeview offers data analytics services that help companies create and place action-oriented online video ads.

Existing investors venture capital firm Innovation Endeavors, Tel Aviv-based Qumra Capital, London-based Nauta Capital SL and Gemini Israel Ventures participated in the round. The Israel Secondary Fund also took part in the round, which brought Eyeview’s total funding raised to date to $78.15 million. With additional offices in Chicago, Michigan, California, and London, Eyeview has 113 employees worldwide, according to Pitchbook data. Eyeview counts Uber, automakers BMW AG and Honda, and pharmacy chain Walgreen Co. among its clients.