Content Creation Startup Apester Launches Story Tool

Tel Aviv-based content creation startup Apester Ltd. has launched a story tool for online publishers and businesses, the company announced last week. The tool lets users integrate features like text, images, and emojis, or videos and quizzes in one story using a drag and drop interface. The content created can be embedded onto a website or integrated into social platforms such as Instagram or Snapchat. Apester also states users have the option of monetizing their content through the company's streaming video ad inventory.

Founded in 2011, Apester develops content creation tools for publishers, including formats for listicles and surveys. It raised $20 million to date from investors including Blumberg Capital, Mangrove Capital Partners, and Kreos Capital.