Is This a Good Time to Talk? This Startup’s Algorithm Knows It Is

Catching a customer on the phone at just the right time could be worth a lot of money—no one will take you up on that special offer when they are unavailable, says Yadin Haut, co-founder and CEO of startup company OptimalQ Technologies Ltd.

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Founded in 2015 by Haut and Yechiel Levi, OptimalQ uses artificial intelligence to establish the best time to contact a customer according to the way they use their mobile phones.

The only personal data OptimalQ receives is the customers’ phone numbers, and it uses real-time cellular network-use information to establish availability.

Calcalist interviewed Haut at the company’s office at co-working space Labs, in the Azrieli Sarona tower in central Tel Aviv.