San Mateo, California-headquartered smart-mobility company Lime is looking to enter the Israeli market. In a job listing posted last month on LinkedIn, the company announced it is looking to hire an operations manager to lead a team of between four and 20 people in Tel Aviv, that will work to introduce the company’s scooter and bike fleets to the local community.
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Founded in 2017 and incorporated as Neutron Holdings Inc., Lime offers dockless on-demand bicycles and scooters that can be unlocked and paid for through a mobile app. The service is available in dozens of cities across the U.S. and in several locations in Europe, including Paris, Berlin, and Madrid.
According to Pitchbook data, Lime has raised $467.1 million to date from investors including Silicon Valley-based venture capital firm Andreessen Horowitz LLC, GV, the corporate venture capital arm of Google owner Alphabet Inc., and ride-sharing company Uber.
In Israel, Lime will face competition from Chinese bike-sharing company Beijing Mobike Technology Co. Ltd., Los Angeles-headquartered electric scooter-sharing company Bird Rides Inc., and several smaller local operators. In June, Beijing-based bike-sharing service Ofo discontinued its service in Israel after just two months of activity.
Update, September 20: Responding to Calcalist's request for comment, Lime's Israeli press representative declined to comment in an email sent Thursday.