Retail Tech Startup IntraPosition Raises $1.5 Million

Israel-based retail tech startup IntraPosition Ltd. has raised $1.5 million in a Seed round led by Jerusalem-based cleantech venture capital fund Terra Venture Partners, the company announced Tuesday. A group of unnamed European investors managed by Jerusalem-based Champel Capital also invested in the round. Founded in 2015 and based in Binyamina-Giv'at Ada, a town in northern Israel, IntraPosition offers in-store geolocation services for grocery stores that include line management tools, insights on shopping routes and customer activity within the store, personalized messaging, and a management tool for workers preparing online orders. The service is based on a device installed on shopping carts and baskets and a dedicated mobile app.