Online Gaming Company Playtika Acquires Mobile Game Developer Wooga
Berlin-based Wooga will continue to operate as an independent brand following the acquisition
Hagar Ravet : 2018-12-03T12:04:49..
Israel-based online gaming company Playtika Ltd. announced Monday it has completed the acquisition of Berlin-based mobile game developer Wooga GmbH. The company did not provide financial details, but one person familiar with the matter who spoke with Calcalist on condition of anonymity put the sum at over $100 million.
For daily updates, subscribe to our newsletter by clicking here.Founded in 2010, Playtika employs over 2,000 people and has almost 7 million daily unique users across its games, according to chief marketing officer Nir Korczak. The company was acquired twice. In 2011, Caesars Interactive Entertainment paid $90 million for Playtika. In 2016, it was sold again to a Chinese consortium for $4.4 billion. Playtika's management team is based in Israel.