Israel-based startup Seedo (incorporated as Eroll Grow Tech Ltd.) has delivered the first batch of its home cannabis farming device to customers in California and is looking to expand to markets in Africa, the company announced last week. To support its expansion, Seedo recruited former U.S. Assistant Secretary of State for African Affairs Jendayi Frazer to serve on its board.
For daily updates, subscribe to our newsletter by clicking here.
Founded in 2013 and headquartered in northern Israeli city Haifa, Seedo develops an automated device the size of a mini-fridge that can be used to home-grow cannabis from seed to flower under controlled conditions. The device uses computer vision to analyze the state of crops and determine their needs.
According to the company, the device can be used to grow any kind of crop, even in areas that are non-arable due to extreme weather conditions, pollution, or lack of water.
“Our technology can produce all vegetables required to sustain human life, but we started out with cannabis because it is easier to enter the market through this field,” Zohar Levy, Seedo’s CEO, said in a phone interview with Calcalist Sunday.
Frazer is also the president and CEO of 50 Ventures LLC, an investment firm focused on companies in Africa, and a managing partner at Africa Exchange Holdings Ltd. (AFEX), which invests in agtech and agriculture-related companies in Africa.
Seedo is traded over-the-counter in the U.S.