Marketing Analytics Company AppsFlyer Hires Former AT&T Exec to Head U.S. Operation

Herzliya, Israel-headquartered marketing analytics company AppsFlyer Ltd. has hired former AT&T executive Brian Quinn as president and general manager of the company’s U.S. operation, AppsFlyer announced Wednesday.

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Before joining AppsFlyer, Quinn also held executive positions at San Francisco-headquartered app analytics company App Annie Inc., at Tel Aviv-based marketing startup Kenshoo Ltd., and at Redwood, California-based XML infrastructure company Reactivity Inc., acquired by Cisco in 2007.

Founded in 2012, AppsFlyer’s Software tracks and analyzes the performance of marketing campaigns on mobile apps. The company lists Facebook and Twitter among its partners. It lists The Weather Channel, flight search engine Skyscanner, and taxi-hailing company Gett Inc. as clients.

With additional offices in the Americas, Asia, and Europe, AppsFlyer employs around 500 people worldwide, according to company statements The company has raised $84 million to date from investors including Goldman Sachs and Deutsche Telekom AG.