Indian Media Company Eros International Partners With Advertising Company Artimedia
This is Artimedia’s first collaboration targeting the Indian market
Yael Walzer | 16:33 18.02.2019
Mumbai-headquartered media company Eros International Media Ltd. has entered a collaboration with Israeli video advertising company Artimedia Technologies Ltd., the latter announced Sunday. Together, the two companies will establish a new video advertisement platform targeting the Indian market. The new platform will focus on programmatic advertising— automated purchase and placement of ads in real time— on Indian television programming.