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Old-Meets-New Retail Company Showfields Raises $9 Million

Old-Meets-New Retail Company Showfields Raises $9 Million

"We want to create the most interesting store in the world," Showfields co-founder Nathanel said in a December statement

Adi Pick  :  2019-02-26T12:59:36..

Showfields NY 1 LLC, a Manhattan flagship brick and mortar store which provides specialty online retailers with a customized physical space, has snagged a $9 million investment from Tel Aviv-based venture capital firm Hanaco Ventures.

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Founded by entrepreneurs Tal Zvi Nathanel and Amir Zwickel, Showfields’ first location opened in Manhattan in December. The four-story store includes the ground-floor opening focusing on wellness brands, rotating cultural programming, and a restaurant. The second floor includes home brands, while design merchandise is on the third floor, and a co-working and programming space will be located on the fourth floor, called The Loft.

New York City. Photo: Getty Images New York City. Photo: Getty Images New York City. Photo: Getty Images

"We want to create the most interesting store in the world," Showfields co-founder Nathanel said in a December statement.

Israeli-born venture capitalist Alon Lifshitz founded Hanaco in 2017. Lifshitz is a former managing director of San Francisco-headquartered venture capital firm Blumberg Capital, where he headed the firm’s Tel Aviv office. Hanaco Ventures has offices in both New York and Tel Aviv.

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