Salesforce Opens Nazareth Development Center

San Francisco-based customer service software company Salesforce.com Inc. has opened a research and development center in Nazareth, a predominantly Arab town in the north of Israel, according to two people familiar with the matter who spoke to Calcalist on condition of anonymity.

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The new center currently has 15 employees, but Salesforce is set to employ up to 100 developers there, the people familiar with the matter said. The opening of the new facility was bolstered by Israeli marketing analytics company Datorama Ltd., which Salesforce has acquired over the summer for over $800 million. Datorama, which is headquartered in New York and runs a research and development center in Tel Aviv, now operates as a subsidiary of Salesforce. Datorama will run the new center, these people said.

Founded in 2012 by Israeli entrepreneurs Ran Sarig, Katrin Ribant, and Efi Cohen, Datorama develops marketing analytics software which has been integrated into Amazon’s voice-activated assistant Alexa. The company employs some 400 people in 17 offices worldwide.