UFC to Offer Viewers Real-Time Match Analytics
UFC has partnered with New York-headquartered startup Heed, to provide users with data such as the force and speed of the fighters’ blows and their locations in the cage
Adi Pick | 17:29 07.03.2019
American mixed martial arts promoter The Ultimate Fighting Championship (UFC) has partnered with real-time sports engagement startup Heed Technology Ltd., a spokesperson for the latter said in a phone call with Calcalist Thursday.LinkedIn post by Heed CEO Danna Rabin.
Operational since 2017, Heed develops sensor systems that employ artificial intelligence to track sports and entertainment events and automatically provide viewers with insights and analytics. The company is headquartered in New York, with a research and development center in Israel and additional offices in London. In October, SoftBank Group International led a $35 million round for Heed. In April, the company launched a partnership with EuroLeague basketball.