Xiaomi's Israeli Franchise Holder to Market Brand in England, Belgium
Until now, Xiaomi products were sold in both countries unofficially, but Hemilton Group will be the first official master franchisee
Israeli electronics importer Hemilton Electric and Electronics Ltd. has received the franchise rights for Xiaomi Technology Co Ltd. in England and Belgium. Hemilton, which is the exclusive franchisee of Xiaomi in Israel, will pay the Chinese brand $10 million over 10 years for the rights, and intends to start its marketing in both European countries over the upcoming months.
For daily updates, subscribe to our newsletter by clicking here.Hemilton aims for $50 million in annual sales in England and $10 million a year in Belgium, company co-owner Efraim Aharoni told Calcalist in an interview. Hemilton already has existing connections in both countries with local mobile operators.