Nielsen Pulling Out of Israel

After 22 years of activity in Israel, consumer research firm Nielsen Holdings PLC will cease to provide data measurement services in Israel at the end of April, two people familiar with the matter told Calcalist on condition of anonymity. The decision was announced this week in writing to the company's customers in Israel. Nielsen will keep operating its Israel-based early-stage incubator, and its investment fund Nielsen Innovate (NIF), set up in 2013.