Companies That Don't Utilize Their Data Will Disappear, Says Sisense CEO

Companies that will not utilize the data that they already have will vanish, Amir Orad, CEO of Israel-based business intelligence startup Sisense Ltd. said Thursday, speaking at Calcalist’s Mind the Tech conference in New York. More data will be created in the next two years than has been created up until now, Orad said.

Founded in 2004, Sisense develops software that allows companies with large datasets to gain insights on customers and users without requiring professional data analysis.