Video Advertising Startup Innovid Appoints Jessica Hogue as GM of Measurement and Analytics

New York-headquartered video advertising startup Innovid Inc. has appointed Jessica Hogue to lead its measurement and analytics department, the company announced Wednesday. In her new role, Hogue will focus on Innovid’s connected TV segment, the company said.

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Before joining Innovid, Hogue led the digital business ad tech platforms and content distribution segment at business consumer research firm Nielsen Holdings Inc. During her twelve-year tenure at Nielsen, Hogue also served as senior vice president of product leadership.

Founded in 2007, Innovid partners with brands and ad agencies to deliver videos to connected TVs, mobile devices, and social platforms. The company employs over 200 people and has raised more than $95 million to date, according to Pitchbook data. Innovid lists Disney, Samsung, and Loreal among its customers.