Nasdaq-Listed NetApp Acquires Data Protection Startup Cognigo

Nasdaq-listed cloud data services company NetApp Inc. has acquired Tel Aviv-based data protection and compliance startup Cognigo, registered as D.Day Labs Ltd., for approximately $70 million, according to several people familiar with the matter who spoke to Calcalist on condition of anonymity.

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Cognigo’s 35 employees will join NetApp’s development center in central Israel, though it remains unclear whether the Israeli company will continue to operate independently, the people said.

Founded in 2016, Cognigo uses machine learning technologies to help organizations manage and protect critical data records and achieve compliance with privacy regulations such as GDPR. The company has raised around $11 million to date from investors including State of Mind Ventures, OurCrowd Ltd., and Prosegur Compañía de Seguridad SA.

In 2017, NetApp acquired Isreal-based lead storage startup Plexistor Ltd.

In response to Calcalist’s request for comment, stated that Cognigo is very happy to join NetApp and extend its product offering.