Amazon Acquires Assets of Online Advertising Company Sizmek

Amazon has announced on Friday an agreement to acquire the ad server and dynamic creative optimization (DCO) technology of online advertising company Sizmek.com (formerly known as Digital Generation Inc., or DG). The financial details of the deal were not disclosed. Following the closing of the deal, the acquired assets will continue operating independently from Amazon Advertising, at least initially, according to a statement.

Though headquartered in Austin, Texas, some of Sizmek's operations are based on Israel-based MediaMind, which it acquired in 2011, rebranding as Sizmek. The company's research and development center in Israel employs several dozen people. Sizmek entered liquidation in March due to its over-leveraged balance sheet. In April, the company sold its data business for $36 million. Sizmek is the parent company of Israel-based ad management and distribution Peer39 Inc.