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The City is Our Hotel's Lobby, Says Architect of Tel Aviv's First Capsule Hotel

Tourism Conference

The City is Our Hotel's Lobby, Says Architect of Tel Aviv's First Capsule Hotel

Lihi Gerstner, managing partner at WOM, spoke at Calcalist's and Bank Leumi's Travel&Tech conference in Tel Aviv Tuesday

Tomer Hadar | 18:07  10.07.2019

The city is our hotel’s lobby, architect Lihi Gerstner said Tuesday at Calcalist's Travel&Tech conference held in collaboration with Israel's Bank Leumi at Labs TLV, a coworking and events space in central Tel Aviv. Gerstner is a managing partner at WOM (short for word of mouth), a planned chain of low-cost hotels under the Brown boutique hotel group. WOM is working to open Tel Aviv’s first capsule hotel, also described as a boutique hostel, which was first announced in April.

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For many tourists who come to Israel, one night at a hotel costs more than their flight, Gerstner said. “I spent money on cool, well-designed rooms that I barely spent time in,” she said. “We need a change because hotels are too pricy,” she said.

Lihi Gerstner. Photo: Amit Sha Lihi Gerstner. Photo: Amit Sha'al Lihi Gerstner. Photo: Amit Sha

According to Gerstner, guests do not want to be swallowed up in a hotel, but rather enjoy local experiences. That is the reason WOM’s capsule hotel will not have a restaurant. “There is no hotel restaurant that can compete with the best restaurants in Tel Aviv,” she said.

Founded in 2010, Brown, listed as Brown Ha-Moshava Boutique Hotels Ltd., operates hotels in Tel Aviv, Jerusalem, and Trogir, Croatia.

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