Chelsea Teaches its Players How to Use Social Media, Says Chelsea FC Executive

Chelsea players joining the team get a brief instruction how to appropriately use social media, according to Adam Field, head of global fan engagement at Chelsea Football Club. At Calcalist’s third Mind the Tech conference in London, Field spoke about how to recruit and maintain fans in an industry controlled by giant brands like Manchester United FC. Field spoke on stage with Yossi Moldawsky, co-founder and active chairman of Ramat Gan, Israel-based venture capital firm Plus Ventures.

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