Gaming Startup ShapeShift Raises $2.5 Million

Tel Aviv-based gaming startup ShapeShift Gaming Ltd. has completed a $2.5 million funding round, the company announced Thursday. The round was led by North First Ventures, with participation from Ground Up Ventures, Slingshot Ventures, Konvoy Ventures, Los Angeles-based accelerator Fusion LA, and Raz Friedman, the co-founder of online games company Playtika Ltd.

Founded in 2018, ShapeShift develops machine learning technology designed to transform gaming and e-sports viewing into an interactive experience that tracks and analyzes live video game streams.

Raz Friedman, Playtika co-founder. Photo: Efi Sameach