Social Influencers Analytics Startup HYPR Raises $8 Million

Influencer marketing startup HYPR Brands, registered as Mogimo Inc., has raised an $8 million funding round, the company announced Wednesday. The round was participated by World Trade Ventures, Silvertech Ventures, and Israel-based bank Mizrahi-Tefahot.

Founded in 2013, New York and Tel Aviv-based HYPR offers an analytics service for social media influencers to enable marketers to target influencers based on their audience demographics. The company employs a team of 18 people and has raised $13 million to date.