The Israeli Government Needs its Own Social Media Spokesmanship Unit, Says Former Israeli Military Spokesman
Ronen Manelis who served as the Israeli military’s spokesman between 2017 and 2019, said social media is cheaper and more efficient than other means when addressing civilians
Adi Pick | 11:31 07.11.2019
The Israeli government should establish a non-military social media office, former Israeli military spokesman Ronen Manelis said Tuesday at The Institute for National Security Studies’ (INSS) National Security and Strategic Communications Conference held Thursday in Tel Aviv. During times of turmoil such as a war, the military spokesperson unit will not have time to reach out to civilians and tell them to remain calm, Manelis said. “It is not even a question, the government should establish an office with the explicit purpose of addressing civilians through social media, he said. There needs to be a spokesperson unit that has no relation to the Israeli military, he said.