Sports Analytics Startup Track160 Raises $5 Million

Israel-based sports analytics startup Track160 Ltd. has raised $5 million, the company announced Thursday. The round was led by early-stage fund ADvantage Sports Tech Fund.

Established in 2017 and based in Petah Tikva, a Tel Aviv suburb, Track160 uses artificial intelligence technologies to monitor team sporting events and collect performance data on teams and players, such as average distances and successful deliveries. The company employs a team of 25 people.

In October 2018, the company announced a partnership agreement with DFL Deutsche Fußball Liga GmbH, which is responsible for the organization and marketing of the German national soccer league, giving it access to the Bundesliga game data archives.