Salesforce to Nearly Double Israeli R&D Operation by 2022, Says Exec
Elad Donsky, Salesforce's vice president of engineering, spoke to Calcalist about the multinational cloud company's local expansion strategy
Multinational cloud company Salesforce.com Inc. is looking to nearly double its research and development operations in Israel in the next two years, according to Elad Donsky, Salesforce's vice president of engineering who also leads the company's cloud development in Israel. Donsky spoke to Calcalist last week at Dreamforce, the San Francisco-based company's annual tech fair.Salesforce's Israeli operation is already more than 600-people strong, bolstered by a slew of acquisitions in recent years. Most recently, Salesforce bought workforce management software company Clicksoftware Technologies Ltd. for $1.35 billion. Out of the Massachusetts-headquartered company's 700 employees, 200 are based in Israel and have joined Salesforce's local operation. In 2018, some 400 employees of Tel Aviv-based marketing analytics company Datorama Ltd. became part of Salesforce's Israeli team following an acquisition. Donsky himself joined Salesforce in 2016 when the multinational bought his data-mining and insights startup Implisit Insights Ltd.
AI-based insights and recommendations have an immediate effect on a client's bottom-line, Donsky said. "We can generate recommendations that tell organizations which deals have a good potential to close and which deals don't," he said. "When it is an organization with deals in the hundred thousand or millions of dollars, and we help make their focus more accurate, it has tremendous significance," he said. "For us, the focus is on how sales representatives work together with AI, because we do not intend to replace them, we help them do a better job. Einstein is like another person in the room, giving strategic advice."
The author was hosted by Salesforce at this year’s Dreamforce event.