Online Bra Retailer Brayola Files for Stay of Proceeding
Brayola analyzes customer data to provide shoppers with personalized bra recommendations
|Brayola founder Orit Hashay. Photo: Orel Cohen||צילום: אוראל כהן|
Brayola operates an online lingerie marketplace for personalized bras. The company has stated in the past that it uses a smart algorithm to analyze customer data and suggest personalized bra recommendations to shoppers. Brayola’s database contains the measurements and related information of 2.5 million women, the company said. The company offers bras by over 100 brands on its website. Customers can provide Bryola with details about the bras they own and receive recommendations for other styles with a similar fit. Founded by Israeli-born entrepreneur Orit Hashay in 2012, Brayola has raised $12.5 million to date, according to the court documents.