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French Business School INSEAD Expands Partnership With Augmented Reality Startup Actiview

French Business School INSEAD Expands Partnership With Augmented Reality Startup Actiview

The two entities will launch a dedicated virtual reality classroom at INSEAD’s Fontainebleau France campus in early 2020 and will be expanding the use of Actiview’s augmented reality technology to additional INSEAD courses

Adi Pick  :  2019-12-03T13:55:11..

Franch graduate business school INSEAD has expanded its partnership with Israel-based augmented reality startup Actiview Ltd., the latter announced at a press event in Tel Aviv Tuesday. INSEAD will use Actiview’s technology to launch a dedicated classroom for virtual reality-based learning at its Fontainebleau France campus. The new classroom will begin operating in the first quarter of 2020.

The financial terms of the deal were not disclosed.
INSEAD and Actiview INSEAD and Actiview's classroom. Photo: Actiview INSEAD and Actiview
The new classroom will be shaped like an amphitheater and will seat up to 40 students.

INSEAD first signed a partnership agreement with Actiview earlier this year to integrate the company’s augmented reality technology into five of its courses, Matanel Libi, Actiview’s CEO said in a Tuesday interview with Calcalist. As part of the expanded partnership, Actiview’s augmented reality technology will be expanded to additional courses, Libi said.

Founded in 2016, Actiview develops augmented reality software for human resources, which uses short games and assignments to assess potential employees, and for educational needs, such as INSEAD’s graduate business courses. Using a virtual reality headset, Actiview’s system monitors eye movement, facial expressions, and other nonvoluntary gestures.

Actiview’s software is used by INSEAD students to get a more complete view of certain case studies and are introduced to real entrepreneurs from different parts of the world, which they help come up with detailed expansion plans. One example of this was through the augmented reality technology, the students were introduced to several entrepreneurs in Zanzibar that owned juice bars of several sorts, and were tasked with helping the business owners with expanding their shops.

The class times varies, but run between one hour and one hour and a half, a company spokesperson said in a message to Calcalist.

Actiview employs 50 people working out of its headquarters in Lod, a town in central Israel, and its additional offices in Tel Aviv and London. The team includes neuroscientists, data scientists, engineers, psychologists, and designers, chief operating officer Tal Koelewyn said in a Tuesday interview with Calcalist.

The company has raised $7 million to date, $6.5 million of which from the Teddy Sagi Group, and the company is currently in the final stages of an additional funding round, according to Koelewyn.

Founded in 2016, Actiview develops augmented reality software for human resources, which uses short games and assignments to assess potential employees, and for educational needs, such as INSEAD’s graduate business courses. Using a virtual reality headset, Actiview’s system monitors eye movement, facial expressions, and other nonvoluntary gestures.

Actiview’s software is used by INSEAD students to get a more complete view of certain case studies and are introduced to real entrepreneurs from different parts of the world, which they help come up with detailed expansion plans. One example of this was through the augmented reality technology, the students were introduced to several entrepreneurs in Zanzibar that owned juice bars of several sorts, and were tasked with helping the business owners with expanding their shops.
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