Brazilian Media Giant Grupo Globo Backs Automated Broadcasting Startup Pixellot

Rio De Janeiro-headquartered media company Grupo Globo Media S.A. has invested $3.3 million in Israel-based automated broadcasting company Pixellot Ltd., the companies announced Wednesday.

As part of the agreement, Grupo Globo will assist Pixellot in expanding its operations in the South American market. With Pixellot’s technology, Grupo Globo will be able to broadcast sports tournaments and competitions that have yet to be broadcasted in Brazil, the companies said.

Founded in 2013, Pixellot develops production technologies that provide live, multi-angled, panoramic HD broadcasts of sporting events. The company's software uses a system of cameras that cover the entire venue to monitor and broadcast the flow of the game without the need to deploy employees on site.

Pixellot broadcasts over 80,000 hours a month from 6,000 sports fields and courts around the world, according to company statements. The company’s automated broadcasting technology can be found at some of the world's leading soccer clubs, including FC Barcelona, Real Madrid, Chelsea Football Club, and FC Bayern München.

Pixellot employs some 140 people and has raised $39 million to date, according to Pitchbook data.