For Yango, B2B Ride Service Could Be the Way to a Greater Market Share in Israel
Launched in Israel one year ago, Yango, the taxi-hailing service operated by Russian multinational tech company Yandex, has been tailing local market leader Gett
Sophie Shulman | 12:00 08.12.2019
One year after it entered Israel with its taxi-hailing service Yango, Russian multinational technology company Yandex N.V. has launched its B2B car service in the country, the company announced Sunday. The service, expected to bring in more expensive fares and lower abandonment rates, could help bolster the local performance of the company, which has been tailing local taxi-hailing market leader Gett Inc. Yandex has begun offering its business directly to companies and organizations in recent months, according to the company’s statement.