Companies Have to Learn to Say No to Adventures Beyond Their Scope, Says Nice CEO
Barak Eilam spoke at Calcalist’s Forecasts 2020 conference held Tuesday in Tel Aviv
Orna Yefet | 16:31 31.12.2019
In 2014, Nasdaq-listed software company Nice Ltd. experienced an identity crisis and had to reevaluate its entire business strategy, according to CEO Barak Eilam, who spoke at Calcalist’s Forecasts 2020 conference held Tuesday in Tel Aviv in collaboration with Bank Hapoalim and Israel-based Psagot Investment House Ltd. The crisis was caused by a lack of focus, Eilam said. The company was dabbling in too many fields, making it difficult to form a coherent strategic plan. Today Nice focuses on just two sectors—customer engagement and financial fraud prevention, he said.