Ramallah Startup Uses Social Media to Help People in Conflict Areas Assess Risks
RedCrow utilizes natural language processing and AI to analyze data from social media posts and predict security threats and potential shifts in a region’s level of stability and safety
During the Al-Aqsa Intifada in 2000-2005, there was so much chaos that just moving around in the West Bank was difficult, and people could not even make simple decisions, not to mention things like starting a business, Nasser-Eddin said, explaining his motivation in starting the company. Everyone had to start thinking like a political analyst and recognize trends within the chaos just to get by in life, he said. A few years later this chaotic reality was reflected all over the Middle East, including Egypt and Tunisia, Nasser-Eddin said, so he saw an opportunity to step in.RedCrow’s technology not only looks into the content of a certain post but also examines who is behind it, attributing more credibility to officials, journalists, or otherwise well known individuals, than it does to an anonymous user, Nasser-Eddin explained, If the post is by a private individual, RedCrow would need more to rely on the information they provide, he said. “We would want more people to share that certain piece of information or react to it in an otherwise affirming way over a short period of time in order for the technology to confirm it as a threat,” he continued. Most of RedCrow’s customers are currently intergovernmental organizations, non-governmental organizations, and humanitarian and diplomatic delegations, according to Nasser Eddin. The company is now looking into expanding to service the oil and gas sectors, he said.