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Adtech Company Perion Acquires Analytics Startup Content IQ for $73 Million

Adtech Company Perion Acquires Analytics Startup Content IQ for $73 Million

Content IQ uses data analytics algorithms to assess revenue potential in the digital publishing sector

Elham Nasser Eddin | 13:29  14.01.2020

Nasdaq and Tel Aviv-Listed Adtech company Perion Network Ltd. has acquired New York-based startup Content IQ for $73.05 million, Perion announced Tuesday.

As part of the deal, Perion plans to integrate Content IQ’s New York team into its local office, according to the statement.

Perion CEO Doron Gerstel. Photo: PR Perion CEO Doron Gerstel. Photo: PR Perion CEO Doron Gerstel. Photo: PR

Founded in 2014, Content IQ uses data analytics algorithms to assess revenue potential in the digital publishing sector. The company employs 51 people in offices in New York and Tel Aviv.

Founded in 1999 and based in Israeli central town Holon, Perion offers advertising, engagement and monetization technologies to web and mobile publishers and brands.

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