Via’s Tel Aviv Ridesharing Service Competes With Private Cars, Not Buses, Says GM
Jointly operated by New York-headquartered ridesharing company Via Transportation Inc. and local public transportation company Dan Bus Co., Bubble was launched in April 2019 and covers most areas of Tel Aviv and some parts of neighboring towns Ramat Gan and Givatayim
Itai Rogatka, the general manager of Tel Aviv’s ridesharing service Bubble, considers private cars, no buses or taxis, to be his competition. Bubble is just another form of public transportation and its purpose is to reduce the number of private cars on the road, Rogatka said in a recent interview with Calcalist. According to him, the service has already negated over 100,000 individual rides in private cars.Bubble users can book rides on one of 100 10-seater vans available, through a dedicated app that calculates the most efficient route for each driver based on the hails recorded by the system. Fares range between NIS 12 and NIS 15 (approximately $3.5-$4.3), which is about twice as much as a bus ride but significantly lower than the price of a standard taxi ride.