TripActions Opens Israeli Sales and Marketing Outpost
Last week, the corporate travel company announced a strategic agreement with Lufthansa as well as a significant investment
Meir Orbach | 10:31 26.01.2020
Corporate travel startup TripActions Inc. has established sales and marketing operations in Israel, according to co-founder and CEO Ariel Cohen. The company has waited to formally launch the new operations until it completed a deal with Israel’s national carrier El Al Israel Airlines Ltd., he said. “We have a deal with El Al for all passengers from the U.S. to Israel, which gives our customers comfortable access to El Al’s systems and better prices,” Cohen said. “It was important to us to create the same terms for customers who make orders via El Al from Israel to other locations. Now that the deal is complete we started marketing activity with local customers.” raised a $250 million series D round according to a company valuation of $4 billion, led by existing investor Andreessen Horowitz, with participation from Lightspeed Venture Partners, Zeev Ventures, and Dov Frances’ Group 11. TripActions raised $480 million to date.