Delivery Options Sway 70% of Online Consumers, Says Bringg CEO

One-Week delivery time is no longer acceptable, according to Guy Bloch, CEO of Tel Aviv-based on-demand delivery startup Bringg Delivery Technologies Ltd. Bloch spoke Wednesday at Calcalist's Industry and Economy conference held in Tel Aviv in collaboration with Israeli oil refining company Bazan Group.

Approximately 70% of American consumers purchase their products according to the delivery options offered to them by different retailers, Bloch said. Likewise, 84% of those same consumers would not return to an online retailer if they were unhappy with their service experience, he said, adding that Amazon has created the new standard of shipping rules.

"Retailers today have to do a lot more, and it requires a complex logistics system," Bloch said. The only way to take on Amazon is to promote market competition, he added. "Our mission is to help businesses survive in this Amazon-ruled world by using data to better solve the last-mile problem."

Founded in 2013, Bringg develops Uber-like management software for third-party delivery suppliers and counts Coca-Cola, Kimberly-Clark, and Walmart among its clients. Bringg is active in 50 countries worldwide and employs some 130 people, most of whom are based in Israel. The company has raised more than $57 million, according to Pitchbook data.