Yael Lapid | Optimove, VP, In Charge of Onboarding New Customers

Data-based marketing company Optimove, incorporated as Mobius Solutions Ltd., has appointed Yael Lapid to the position of vice president of onboarding new customers, the company announced Tuesday. Prior to joining Optimove in 2019, Lapid worked at software company Capriza Inc., where she most recently served as the company’s vice president of customer success. Founded in 2009, Optimove provides data and analytics-based services for planning, executing, measuring, and optimizing customer marketing plans.