Sports Media Company Minute Media Raises $40 Million

London-headquartered sports media company MinuteMedia Ltd. has raised $40 million in a round led by existing investor Dawn Capital LLP, the company announced Wednesday. The round brings MinuteMedia’s total funding to date to $160 million.

Founded in 2011 by CEO Asaf Peled, Yuval Larom, and Gili Beiman as 90min, Minute Media is the publisher behind several sports news outlets, including 90min, which is dedicated to soccer, DBLTAP, which focuses on e-sports, and 12up, dedicated to major U.S. sports leagues.

Minute Media lists Nike, Pepsi, Warner Brothers, and Paramount among its customers, and Goldman Sachs and Battery Ventures among its backers. The company employs some 350 people in several locations, around a third of them in its Tel Aviv research and development center.

The company has recently been on an acquisition spree, and in January announced the acquisition of FanSided Ltd., a network of fandom-focused sports, entertainment, and lifestyle sites. This was Minute Media’s fourth acquisition in just two years.