Google Cannot Track Down the Dress You Fell in Love With on Instagram, Says Syte Founder
Lihi Pinto Fryman spoke Thursday at Calcalist’s WeTech Berlin 2020 conference
The idea for Syte sprung into Pinto Fryman’s mind when she saw a dress she fell in love with on her Instagram feed. Pinto Fryman said she would have paid anything to have that dress but had no idea how to find more information on it. Google could discern what dress she was looking for through a verbal query, she added. This was when she decided to create a comprehensive visual search engine for online retailers.