Where Realtors Fails, We Introduce Technology, Says Proptech Entrepreneur

There are some 30,000 realtors operating in Germany, most of them do not utilize technology, and many Germans are not satisfied with the level of service they receive from real estate agents, according to Felix Jahn, founder and CEO of McMakler GmbH, a Berlin-based online real estate marketing company. According to him, technology can be utilized at each stage of the real estate deal, to make it more efficient and increase customer satisfaction. Jahn spoke Thursday at Calcalist's WeTech Berlin 2020 conference, held in collaboration with Israel's Bank Leumi and German real estate company Aroundtown Property Holdings PLC.

Founded in 2015, McMakler operates an online real estate marketing service that offers advice from its own local brokers and combines different aspects of the real estate industry, such as the collection and management of leads, valuations, production of marketing materials, advertising management, and data management.