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Salesforce Appoints Efi Cohen to Head Israel R&D Center

Salesforce Appoints Efi Cohen to Head Israel R&D Center

Efi Cohen will oversee R&D sites in Tel Aviv, Petah Tikva, and Nazareth, according to the company's statement

Elham Nasser Eddin | 07:41  11.03.2020
Multinational cloud company Salesforce.com Inc. has appointed Efi Cohen head of Salesforce Israel research and development center, the company announced Wednesday. Cohen will remain the senior vice president of Israel-based marketing analytics company Datorama Ltd., which Salesforce has acquired in 2018 for over $800 million.

In his new role, Cohen will oversee the R&D sites in Tel Aviv, Petah Tikva, and Nazareth, the company said.

Effi Cohen. Photo: Jonathan Bloom Effi Cohen. Photo: Jonathan Bloom Effi Cohen. Photo: Jonathan Bloom

In November, Calcalist reported that Salesforce was looking to nearly double its research and development operation in Israel over the next two years. The company’s Israeli operation already has more than 600 employees.

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