Pandemic Disruptions Lead Many Consumers to Buy Camping Supplies, Says Marketing Startup Yotpo
Yotpo analyzed the changing behaviors, priorities, and shopping trends of more than 2,000 consumers in the U.S., U.K., and Canada to see how Covid-19 impacted e-commerce
Adi Pick | 17:03 26.03.2020
Since millions of people all over the world have been encouraged to self-isolate or stay home due to the coronavirus (Covid-19) pandemic, it is no surprise that traditional retail has been upended and e-commerce reigns supreme. So what exactly are consumers buying from their respective homes? Camping gear, it turns out, according to new data published Wednesday by marketing startup Yotpo Ltd. Yotpo analyzed changing behaviors, priorities, and shopping trends by surveying more than 2,000 consumers in the U.S., U.K., and Canada in recent weeks. According to the survey, 43.2% of respondents plan to do more of their shopping online, and 31.7% are shifting to exclusively shopping online rather than shopping in brick and mortar stores.