CTech's Book Review: an Honest and Critical Look at the History of Tech Companies
Zeev Farbman, co-founder and CEO of Lightricks, on Merrill R. Chapman’s "In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters"
Author: Merrill R. Chapman
Where: on a plane, during a vacation, and at home
-Avoiding mistakes and being cautious is sometimes more important than genius business moves.
-After significant initial success, it is easy to fall victim to thoughts of complacency, invincibility, and infallibility. At some point, reality will give you a wakeup call.
-History is written by the winners. Current favorable narratives of software winners are far from representative.Critique: sometimes the author tries to be critical for the sake of being critical. He also paints things a certain way to support his thesis. Therefore, in no way does the book provide a definite or impartial view of the software industry. However, I do recognize that the over-the-top style of writing is funny, keeps you at the helm of your interest, and serves as a nice antidote compared to how typical origin stories are told. Who should read this book: if you have ever gone on TechCrunch, or any other major tech news outlet for that matter, you might enjoy reading this book. If you are working in the tech industry, this book is probably a must. It will give the reader a new perspective on what are the actual lessons to derive from the success of other companies. It will also help you cut through the rich narratives created by these companies.