Mally Bitzur-Parnes is on a mission to drag Israeli industry into the 21st century
Covid-19 outbreak made change-resistant manufacturers understand the need for modernization, says the chairwoman of the Israel advanced production institute
For many Israeli industrialists, the pandemic was a wake-up call, producing a realization that if they don’t modernize their operations, they are in danger of disappearing. One woman who as taken on the mission of dragging Israel’s manufacturing sector into the 21st century is Mally Bitzur-Parnes, who in her dual role as CEO of Tefen Management Consulting Israel and chairwoman of the Israel advanced production institute, is acutely aware of the need for a shakeup.
Bitzur-Parnes said that the entire workflow from the application, to the assessment, to the recommendations and then implementation has been shortened substantially due to the technology and methodology that the institute employs. “We were able to shorten the assessment process from five to six weeks to just a week or two.”According to Bitzur-Parnes, Israel is “still in diapers” when it comes to industrial innovation. “We are five years behind the developed countries in North America and Europe,” she said. In order to help it catch up, Tefen and the Israel advanced production institute developed predictive solutions based on artificial intelligence technology that can help entrepreneurs make decisions on anything from machinery maintenance to production optimization to workforce management. “The market still doesn’t understand the full potential, but it’s beginning to,” Bitzur-Parnes said. She added that the Covid-19 outbreak expedited the realization for the need for modernization, especially when it comes to automation. “People are concerned that automation will bring about layoffs and that’s true to an extent. But it also opens up new employment opportunities. In all our strategic plans we first seek out local Israeli companies that can help implement the changes and only if we can’t find the relevant expertise here, do we look abroad,” Bitzur-Parnes said. She said that the AI management tool developed by Tefen and ESI helped businesses see that employees were no less effective working from home than at the plant. She said the system offers a dashboard tracking assignments and that using it showed that people preferred to complete their tasks quicker when working from home. “With the coronavirus, employers realized that remote management is no longer just nice to have, it’s really a must,” Bitzur-Parnes said. The third partner in the institute, alongside Tefen and ESI is the Ort Braude College, located in the northern city of Karmiel that specializes in applied research in robotics. It is from there and other technical schools and academic institutions that the new workforce of engineers and technicians will be trained and help Bitzur-Parnes in her mission of dragging Israeli industry into the 21st century.